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 New McKinsey & Company research reveals who’s cutting back and who’s holding steady. 

saving money
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Many U.S. families are tightening their budgets as new tariffs and ongoing inflation strain their finances. Recent research from McKinsey’s ConsumerWise team shows that after a sharp decline in economic sentiment this spring, more people plan to change how they spend — even before higher prices take effect. According to McKinsey, 43% of consumers list inflation as their biggest worry…

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