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These store brands prove you don’t always have to pay more for great flavor.

Many times, you get what you pay for — but not always. Cheaper store-brand vanilla ice cream fared at least as well as more expensive brand-name counterparts in recent taste tests by Consumer Reports. After CR experts participated in blind taste tests of vanilla ice cream products from seven store brands and two name brands, they came to a somewhat surprising conclusion: The taste-testers…
