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One of America’s top brands is making bold moves to stay ahead, but it could cost loyal fans.
Nike initially described its June 1 price hike as a routine seasonal adjustment. However, the company has since confirmed that the next round of increases is directly tied to new tariffs, TheStreet reports. The move demonstrates Nike’s response to shifting trade pressures that may also impact other global brands. For longtime customers, Nike’s comeback now comes with a catch: higher prices.
