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For many dads, feeling appreciated matters more than gifts — and it’s changing how families celebrate.
Each June, Americans spend far less honoring dads than they do moms. According to the National Retail Federation, spending on Father’s Day may reach $24 billion this year, a big number, but still $10 billion under what families spent on Mother’s Day. This gap reveals not just buying habits but also changing family dynamics and thoughtful approaches to showing appreciation.
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